On specific dates such as Black Friday, Cyber Monday or Christmas, it becomes more important than ever to launch special offers and promotions, since these are days where marketplaces receive large user traffic, and it can be a good opportunity for companies increase their sales and reach new customers. Amazon puts all its efforts into promoting these important dates, which is why it carries out large advertising campaigns to remind its customers that during these dates they will be able to find multiple discounts. For Amazon sellers, the king of marketplaces, preparing in advance for these dates is essential, especially now that the Spring Sale 2022 event is coming up.
Since 2019, Amazon celebrates the arrival of spring by launching a great event of offers that apply to all categories of its products. This event is characterized by having offers that change daily, which can be easily found from the event page www.amazon.es/ofertasprimavera. During this event customers can not only filter the products by product category, price, but also by offer type.
Amazon’s big Spring 2022 sale event will take place from Friday, April 1 to Wednesday, April 13 in Germany, the United Kingdom, France, Italy, Spain, Turkey, Sweden, the Netherlands, and Poland. That is why it is important that you begin to prepare and learn about all the types of offers that you can make.
What are the benefits of offering special dates like the Spring 2022 Sale on Amazon?
Increase the sales of your brand
If you run promotions on your products during Amazon sale events such as the Amazon Spring Sale 2022, your products will become more attractive to users and you will not only be able to increase the sales of your products, but you will also be able to reduce the overstock of your products. those products that have not had a good rotation during the last months. In this way, you will give a “push” to the products in which you decide to establish the discount, in such a way that they also improve their positioning within Amazon.
Increase the visibility of your brand and products
When you launch new offers in the Spring Sale 2022 event on Amazon, they will appear on the “Today’s Deals” page, this will allow your products to have greater visibility and traffic, thus reaching more potential customers who will know about your products and they will include them in their purchase possibilities.
Highlight products in search results
Products that have certain types of sales in Amazon’s Spring Sale 2022 event will be able to receive additional badges in search results, making them more attractive to users and making it easier for customers to find your best deals.
Now that you know the benefits that offers in events such as the Amazon Spring 2022 Sale can generate for your brand, it is important that you know what the different types of offers are and how to identify the one that best suits your needs.
What types of offers will you be able to apply in the Spring Sale 2022 event on Amazon?
So far, Amazon mainly has 5 types of promotions that can be applied in its Spring Sale 2022 event. Each of them provides different benefits to your customers and also has specific requirements that must be met to be executed in the platform. Below we present each of the offers and everything you need to know to get the most out of them.
Top offer
Top Offers are a type of discount that is characterized by having a duration between 24 hours and the total duration of an event (or while supplies last), and can be applied to one or more ASINs. This type of offer is featured at the top of the Spring 2022 Sale event page on Amazon, making it one of the most attractive.
You should bear in mind that there are certain requirements to apply this type of offer, which consist of:
Offer a minimum discount of 25% or £/€60 off the current price displayed on the website.
The offer must be 5% higher than the lowest price of the last 30 days.
It must be borne in mind that it is one of the offers that requires the most foresight, since it must be requested one month in advance. In the specific case of the Spring 2022 Sale event on Amazon, the deadline to submit the top offers is Friday, March 11, 2022.
Flash offer
Flash Deals are characterized by discounts that are applied to the price and are only available for several hours, thus creating a feeling of urgency. This type of discount can only be applied to one product per Flash Sale, but it allows you to include different styles, sizes and colors of this product.
The requirements that you will have to keep in mind when executing this promotion are the following:
- It should be applied to brands with a history of high sales volume.
- A minimum discount of 15% must be offered on the current price shown on the website.
It should be added that Flash Offers, unlike Top Offers, can be presented up to a week before the event start date.
7 Day Offer
As its name indicates, these offers have a duration that can be 7 days or during the entire period of the Spring 2022 Sale event on Amazon.
The essential requirements that you must follow in order to carry out this type of promotion are the following:
- Your brands must have a good track record of sales volume.
- You must offer a minimum discount of 15% or £/€40 off the current price of the Products displayed on the Website.
- Offers must also be at least equal to the lowest price of products that have been displayed on the site in the last 30 days.
It is important that you keep in mind that to run this promotion, you must do it 1 week before the start date of the event.
Coupon/Voucher
This promotion is visible on the product detail page and on the Amazon coupon page. From here, buyers can access the available coupons and add them to their basket in order to benefit from the discount.
One of the most important features of this promotion is that it allows customers to view from the home page the total amount they will save on their purchase thanks to the coupon, which can be a factor that positively influences their purchase decision.
On the other hand, it must be taken into account that Amazon requires the following requirements to be able to execute this type of promotions:
- Your products must have a minimum discount of 5% on the current price shown on the web.
- Amazon recommends that this functionality runs for 1-3 months.
Unlike the promotions mentioned above, this type of offer does not have a deadline to be executed.
Exclusive Prime Discounts
Prime Exclusive Discounts correspond to price discounts for products that have Prime shipping nationwide and are exclusive to Prime customers.
The requirements that the products in question must meet to access this discount are the following:
- Products must be items fulfilled by Amazon Fulfillment.
- Customers must be offered a minimum discount of 20% off the current price of the products.
- You must be a 4 star seller.
It should be noted that this type of promotion does not have a deadline to be sent.
As we can see, there are several offer options that you can apply in the Spring 2022 Offers event, but it is important to know which of them best suits your needs and sales objectives.
How to choose the offer that best suits your products?
Flash offer
If you are looking to increase your income in a short period of time and you are looking to generate demand for your products, the best option for you is the Flash Offers since it allows you to establish the number of hours in which it will be available. This will not only allow you to create a sense of urgency in your customers but will also help you boost the sales ranking of your products.
Top offer & 7 days offer
If you prefer your offers to be presented for a longer period of time and to be more flexible, the promotions that best suit your needs are the Top Offers and the 7-day Offers. On the one hand, with the Top Offers you will be able to extend your promotions until the end of the event, in addition to finding your products positioned at the top of the platform during the Spring 2022 Offers event on Amazon; while the 7-day Offers will allow you to do it for a week.
Coupon/Voucher Offers
If you want to have more freedom to define the discounts, their duration and also avoid going through approvals, coupons will be your best option. Not only will they help increase the conversion rate of your products, but it also makes it easier for your customers to visualize the savings they will have on their purchase, making them feel more confident in their decision.
Exclusive Prime Discounts
Finally, we suggest Exclusive Prime Discounts for those sellers who have products eligible for Prime shipping and who seek to boost the sale of their products. This can be a great tool to increase turnover for items that have not performed well in recent weeks.
With this knowledge in mind, you could now start planning your new sale campaigns for the Spring Sale 2022 event on Amazon.
Remember that the way you present your products is also a fundamental part of maximizing your sales, so it is important that you also customize the images and details according to the countries where your products are marketed. Learn how to do it together with our blog “Customize the images of the detail sheets for each country through Amazon Seller”
At Década Studio we help you maximize your sales
If you have any questions about how to prepare for this great event, at Década Studio we take care of advising you and offering you a personalized service so that you can get the most out of events like this.
At Década Studio we are experts in Amazon and marketplaces. With Amazon’s recognition as an Amazon Ads Partner, we help brands grow their businesses on the world’s leading retail platform. We successfully identify the needs of each client and focus on ensuring the highest possible performance.
If you want to start increasing your sales and take advantage of the key dates for it, do not hesitate to contact us, since you will have a team of professionals who will advise you at all times.
I'm Paola Veintimilla, Marketing Assistant at Década Studio. I like to find creative solutions to problems and I am always looking for new challenges. For me, social networks are a great tool not only to promote brands, but they are also an opportunity to connect with the audience. But in my spare time I'm just a cat lover.
