Do you think Miravia is the main competitor of Amazon Spain? It’s a question that everyone is asking, but if this were to happen, would you stop selling on Amazon to list your products on Miravia? The correct answer is NO. It’s important to make a strategic division in the catalog to succeed on both marketplaces.
By properly segmenting the products, you can increase the visibility of each one and provide a differentiated value for your offers. This improves the shopping experience and boosts your sales. The most effective way to segment your products is to group them into specific and relevant categories, and starting with the strategic selection of marketplaces will allow you to choose the appropriate category for selling your products.
Miravia can become one of the best marketplaces for selling.
Miravia is a high-end mid-range marketplace where a wide range of products is offered across various categories, from fashion to electronics and furniture. Moreover, it is one of the most downloaded apps, ranking second in downloads and revenue on Google Play and fourth on the App Store.
It is a great opportunity for those seeking to expand their business, increasing sales while reducing operational costs. The platform offers user-friendly features, including marketing tools and customer support, which contribute to customer loyalty. Any seller aiming for success in e-commerce can find an excellent opportunity with Miravia.
Everything you need to know before starting to sell on Miravia
Miravia aims to connect brands, consumers, and content creators in an innovative and disruptive space. One of the platform’s most prominent features is the creation of exclusive content by influencers and virtual tools for product testing.
The marketplace’s value proposition revolves around the experience and lifestyle, focusing on mid-range to high-end products. The target audience for the platform is young Spanish consumers between the ages of 18 and 35, who will have access to the latest trends in fashion, beauty, and lifestyle.
To provide a unique shopping experience, Miravia offers tools that allow brands to customize their stores, special campaigns to attract traffic to the marketplace, and integrated logistics thanks to the support of the backing group.
What can Miravia contribute to your business?
The success of any marketplace lies in assessing your entry and defining the role for your brand.
Miravia is a marketplace that offers advantages to sellers who choose to sell on its platform. Some of these advantages include:
Wide audience: Miravia has a large user base actively searching for products and services online. Sellers who decide to market their products on this marketplace can expose them to a broader audience, thereby increasing their sales potential.
Lower marketing costs: Miravia takes care of advertising and product promotion through external traffic, enabling sellers to save on marketing expenses.
Easy inventory management: Miravia provides tools for quick and straightforward inventory management, allowing sellers to efficiently track their sales through its Analytics tool.
- Improved search engine rankings: Having a presence on this marketplace can help enhance the visibility and sales of products by improving their rankings on search engines.
Access to new selling opportunities: Miravia offers sellers the opportunity to reach new customers.
First Steps in the Marketplace
Here I present you a summary of the first steps you should consider to sell on Miravia:
- Register as a seller on Miravia: The first thing you need to do is sign up as a seller on Miravia. This will allow you to create an online store and showcase your products for potential buyers to see.
- Define your target market: To sell on Miravia, it’s important to have a clear understanding of your target market and the type of products you want to offer. This will enable you to focus on a specific audience and optimize your sales.
- Create an appealing online store: Once you’ve registered as a seller on Miravia, you should create an attractive and user-friendly online store for buyers to navigate. Use high-quality images and provide detailed descriptions of your products.
- Set competitive prices: It’s important to establish competitive prices for your products. Research your competitors and make sure to offer fair and attractive prices to your potential customers.
- Promote your online store: Once your online store is set up, it’s crucial to promote it to attract potential buyers. Utilize social media, email marketing, and other digital marketing tools to raise awareness about your store.
- Provide a great shopping experience: Ensure that the shopping experience in your store is easy and enjoyable for buyers. Offer multiple payment options, shipping methods, and customer support to make customers feel comfortable purchasing from your store.
- Maintain a good reputation: Once you start receiving orders, it’s important to maintain a good reputation on Miravia. Meet delivery deadlines, provide excellent customer service, and ensure that your products are of high quality to keep your customers satisfied.
We understand that selling on Miravia, Amazon, Mercado Libre, or other marketplaces simultaneously can greatly lengthen the daily to-do list. However, with the assistance of Década in analysis, strategy, management, and the creation of exclusive content tailored to your needs, it is possible to simplify this process and enhance the efficiency of managing your operations.