It is now possible to customize the images of the detail sheets for each country through Amazon Seller
Yes, it is now possible to independently customize the images of the product detail sheets for each country through Amazon Seller, allowing sellers to decide what they want to see in each of the markets they serve.
Until now, images of Amazon listings were shared in the different markets, now that has changed.
Undoubtedly, images are one of the most important components of product sheets, since they are the first thing that attracts the attention of users and, on many occasions, they are the fundamental element for the buyer to make or not a purchase decision. buys.
Much has been said about the importance of optimizing the images of the product sheets within Amazon, guaranteeing a minimum of quality and communicating, through the images, the characteristics of the item in question, its possibilities of use and everything that our imagination reach. However, until now, the possibilities of customizing the images of the listings through the different Amazon markets was quite limited, if not null.
If you wanted to indicate a technical specification through text and image, there were several possibilities: that text be translated into all the languages of the markets in which the product is sold, that it be in a global language such as English, or settle for another. concrete language.
To our delight, this has changed, if you want to find out how to customize the images of the detail sheets for each country through Amazon Seller, we encourage you to continue reading.
How to customize your product images by marketplace on Amazon Seller
The images that are uploaded to Amazon Seller are shown by default worldwide, but if you want to customize these images specifically for each country, it is possible, the only requirement is that you have your registered trademark.
As we already know, the Amazon Brand Registry is an international Amazon service that allows you to protect your brand’s intellectual property, helping you detect and report possible infringements. Enrolling in Amazon Brand Registry unlocks a suite of tools that allow sellers to better serve customers. Some of these tools are A+ content, the creation of Stores and the creation of ‘Sponsored Brands’ ads, among many others. You can register through its own portal.
Once you have your trademark registered, you can start to benefit from its tools, such as uploading images customized by country. To access this tool, you will have to display the Amazon Seller Central menu, click on inventory and then on ‘Upload Images’. From here you will be able to upload images in bulk and, to access the specific upload by country, you will have to click on the ‘upload them here’ in the last sentence.
In this way, we will access the ‘Country-specific upload’ tool, so that the images that we upload will be displayed in a specific country, such as images that contain text in the native language.
At Década Studio we help you create and optimize your product sheets
At Década Studio, with a multidisciplinary and multicultural team based in Barcelona, we capitalize on growth opportunities by managing the complete cycle of your online sales strategy. Specialized in the management of Marketplaces with effective experience in Digital Marketing services, we help you find high-level solutions to diversify and grow your online business.
We know that facing the world of Amazon first can be confusing, which is why we make all our resources and tools available to companies to make this path easier. We want you to be able to get the most out of the platform, which is why we offer comprehensive management of the entire sales process within the great Amazon marketplace.
Among all these functions is to register your brand in the Brand Registry service and optimize your images by country, for this we have a team of experts who will help you make your brand stand out from the competition.