Mercado Libre generates a large volume of traffic year after year, mainly due to the diversity of products offered by the marketplace and the different markets it targets. Given the large number of visitors and buyers found in this marketplace, it is important to establish strategies that allow us to sell successfully in Mercado Libre, either by attracting new customers or standing out from the competition. To meet this objective, it is essential to apply marketing strategies that meet the needs of customers and satisfy the needs of the market through an Action Plan.
Thanks to an action plan we will be able to retain customers, attract new buyers and increase sales.
What is an action plan?
It is a tool that allows you to execute the proposed goals and objectives in a planned way, being that roadmap that will mark the tasks to be carried out, the times and resources necessary.
Said Plan must include at least:
- Some objectives, which must be achievable, measurable and quantifiable.
- Strategic marketing plan.
- Operative plan
- Analysis of the financial flow and profitability of the sector based on the competition.
- Analysis of internal and external scenarios that will allow you to know the strengths, opportunities, weaknesses and threats of your business to anticipate having a more preventive than reactive action.
What are the strategies to sell in Mercado Libre successfully?
Among the successful strategies that you can apply to get the most out of Mercado Libre are the following:
Keep in mind the special dates in Mercado Libre
By having an action plan we can better anticipate and organize the tasks and therefore the times in which they must be executed. Marketplaces such as Mercado Libre handle special dates such as: Hot sale, Cyber Monday, Black Friday and among other special dates such as Christmas or Valentine’s Day. These dates will set the tone to increase traffic, so you must be prepared to face them in the best way, achieving greater sales.
Take care of your most valuable asset on this platform: "YOUR REPUTATION"
Your reputation is a fundamental element that can mark your success or failure within the platform. It can be affected by the number of claims, delivery delays and cancellations.
What is reputation in Mercado Libre?
It is an indicator that shows the quality of service you offer to your buyers. It is decisive to generate confidence in the buyer to convert a visit into a sale. In the measure of the performance in the claims, delays in deliveries and cancellations, there will be a color. Red indicates the lowest score; while green, which is the highest rating. Through this outstanding rating, you can obtain a distinction that places you among the sellers that provide an excellent shopping experience, added to a significant number of sales and invoiced amount.
Strengthen your customer service
In the digital age of sales, your approach to the customer is an opportunity for them to learn about your product or service and make the purchase decision. This opportunity should create a pleasant experience for the buyer both to make the purchase and to become a repeat buyer and a source of passive advertising. It is important that when a question arises, you can answer as soon as possible, encouraging dialogue, closeness and trust so that they choose you over other providers that offer the same product or service.
Optimize your posts
Other successful strategies to sell in Mercado Libre is the optimization of your publications. Keep in mind that a picture is worth a thousand words, so you should make good use of them in your post. Within the publications of your products or services, the images are your “showcase” so that your client can “visualize” their purchase, find all the necessary information both in images and in text and if you can add a video with the way of use or some other important consideration, is what is recommended to make your publications more attractive and complete.
Década Studio helps you sell in Mercado Libre
Our mission is to support you so that you can advance more and more in this challenge of selling in the largest Marketplace in Latin America and so that together we can create those successful strategies that allow you to understand and satisfy the needs of your customers and you can become a Seller. Free Market Professional.
We want to be by your side and achieve the proposed goals, do not hesitate to contact us!
