“Perucchi con la Hostelería” is the name given to the new campaign to support the hotel industry on the occasion of the celebration of the 145th anniversary of Perucchi and the production of the first vermouth in Spain. The first action carried out within this framework is a simple digital training platform specifically adapted to bars and restaurants, so that they can make the most of the different digital tools and achieve more visibility for their establishment.
From Década Studio we have participated in the preparation of more than 500 minutes of recording, in addition to a whole series of materials and templates that will make this process of digitizing bars and restaurants much easier. All these materials will be released week by week and will address the main digital channels and tools such as social networks, messaging applications such as WhatsApp Business and Telegram, Email Marketing, Google My Business, delivery platforms such as Glovo or Just Eat and much more. .
This training platform is completely free and arises from the need to provide hoteliers with simple materials that allow them to carry out a digital strategy, thus improving their online visibility and reaching new customers.
As Alex Soler, co-owner of Vermouth Perucchi, commented after joining the Club de Hotelería de España: “Perucchi has been built on this channel since 1876, thanks to the trust of distributors, hoteliers and consumers from all over Spain. As a thank you, we have a support plan for this channel, so affected by the pandemic and which has helped us so much, celebrating our 145 years and 145 years of making vermouth in Spain together with them.”
Faced with an increasingly digitized paradigm, companies are faced with the need to train in the tools offered by the digital world, but many times they do not have the resources or the time necessary to do so. “With this free digital training platform, we want hoteliers to be able to find small, very practical information pills that they can apply in their day-to-day life, in a very simple way and optimizing their time”, says Alba Castellet, CEO of Década Studio.
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