Mercado Libre is the most important e-commerce platform in Latin America, maintains a high growth rate and achieves a constant flow of millions of users who enter daily to carry out transactions.
This marketplace has developed an Ecosystem that has payment tools, financing, logistics, advertising and the possibility of creating your own e-commerce store. These solutions make it possible to optimize each phase of the sale, managing to have a trade open and available 24 hours a day, 7 days a week.
What is the Mercado Libre Ecosystem?
The Mercado Libre Ecosystem is a set of integrated solutions that are focused on optimizing the user experience. It makes it easy, safe and efficient for the buyer to convert his visit to the platform into a purchase. This Ecosystem is made up of: Mercado Envíos, Mercado Pago, Mercado ADS and Mercado Shops.
What benefits does Mercado Envíos have?
It is the solution in charge of providing a logistics network that allows package deliveries to be made efficiently and quickly. Therefore, as a seller, when you send your products by Mercado Envíos, Mercado Libre offers you the possibility of covering up to 50% of the cost of the free shipments you make. This makes your publications have greater exposure and you can gain positioning. Likewise, you can have tracking of the shipment made and with this, you do not have to worry about coordinating each shipment.
Also, using this solution will allow you to improve your reputation and scale more easily. To use this solution you just have to activate it and each time you receive an order you just have to print a label with your delivery data and stick it to the package. In this way, the logistics service will be in charge of making the timely delivery of your product so that you meet the delivery times and provide a good experience to your buyers.
What is the function of Mercado Pago?
It is the transactional solution that facilitates and guarantees buyers secure operations through this payment platform. In addition, it allows you to offer financing options to your buyers and enable multiple payment methods. Therefore, it is the easiest way to make and receive payments and to manage money in a simple, safe and convenient way. In addition, it has a wide variety of possibilities that range from payment by transfer, QR codes, POS System or the alternative of a credit both for buyers and also to help increase the capital of sellers.
What are the advantages of Mercado Ads?
It is an ad management tool that allows you to promote your brand and your products to platform visitors. It develops advertising solutions within Mercado Libre to achieve more visibility, attract new customers and boost sales. It also takes advantage of the high volume of visits that Mercado Libre has to send traffic to the seller’s websites, to their official stores or to the publications that the seller has within the platform.
What does Mercado Shops allow me?
It is a Mercado Libre tool that allows sellers to create their own e-commerce store integrated into the Mercado Libre Ecosystem with a single click. It has its own web domain and you can customize it as you wish. Therefore, with this store, you can add a new sales channel where you can offer your products. In addition, it is easy to manage and will allow you to strengthen your presence as a brand on the Internet.
If you want to know more about Mercado Shops, we invite you to read our article Do you know Mercado Shops?, the other sales channel of Mercado Libre.
Now that you know the options that Mercado Libre offers you to boost your business, it’s time to take advantage of these advantages and offer your buyers a better experience in this e-commerce at the hands of the best.
Década Studio te asesora para que puedas potenciar tu negocio con el Ecosistema que te ofrece Mercado Libre
Our mission is to accompany you step by step so that you can become a Professional Seller of Mercado Libre. Likewise, we will help you make the most of all the opportunities and benefits that you have in Mercado Libre. By having these solutions you can boost your development as a seller in this Marketplace, facilitate all your business processes and reach more sales and customers.
Do not hesitate to contact us for advice!