Meet our team

Logo-Decada is the sum of the talent that each team member brings to the table


es la suma del talento de cada una de las personas que formamos parte del equipo

We believe that embracing uniqueness and innovation is the driving force behind our continuous growth and  accomplishment.


CEO & co-founder


Alba es CEO en Década Studio, pero no solo eso, también es madre de dos niñas y profesora de Marketing en la Universidad Autónoma de Barcelona.

¿Cómo compaginarlo todo?

Muchas ganas, buen humor y la pasión por emprender y apostar por nuevos proyectos.

Alex es cofundador y jefe de operaciones. Ser jefe de operaciones es sinónimo de gestionar el equipo y los diferentes proyectos que se llevan a cabo dentro de la agencia.

Además de eso, es experto en diseño web y UX. Mexicano, viajero y cervecero de corazón.


CoO & co-founder


Alba Castellet


Alba holds the position of CEO at Década, a role that she excels in.  She is also a devoted mother to two wonderful girls and imparts her vast knowledge as a respected professor of Marketing at the esteemed University of Barcelona.

How does she do it all?

 Alba tackles it with unwavering enthusiasm, a delightful sense of humor, and a passion for entrepreneurship.

Alex, as the co-founder and head of operations, plays a pivotal role in overseeing the team. He successfully manages the various projects undertaken by the agency. His position entails ensuring smooth operations and within the organization.

In addition, Alex is an expert in web design and UX. His Mexican heritage, coupled with his adventurous spirit, fuels his passion for travel. On his free time, he practices the art of brewing.



Paulina Ferrario

Business Development

Years ago I decided to make a change in my life and started the adventure of living in another country being faithful to my motto in this world… “Life is too short to be afraid and not take risks. I’d rather be the person who says ‘I made a mistake’, than to say ‘I wish I had done that”.

Color fact… I love to cook for friends and host a good gathering and I am “Binge-Watching”, when I start a series I need to finish it as soon as possible.

I consider myself a positive and very dynamic person. I love to keep up with the latest trends and observe everything that happens around me. My curiosity has led me to continually train myself in what awakens my interest.

Besides that, I love shopping and going out with my lifelong friends to have fun and catch up.

Laura Garrudo

Head of Marketplace Strategy

Alicia Rodriquez

Marketplace Project Manager

Alicia belongs to the 90s but is a child of the 21st century. This means that she can’t be separated from her cell phone but she listens to music on vinyl.

A mix of pop culture references, the audiovisual world and digital trends.

Lover of video games and a good beer in the sun. He loves audiovisual productions of any kind and sci-fi movies. Ferran joined Década Studio as a specialist in Amazon Advertising.

Ferran Bernades

Marketplace Project Manager


Marketplace Project Manager

Lina loves strategic planning, developing new projects and innovating from her most creative side. She lives at the forefront of business, technology and cultural trends.

She is passionate about traveling around the world, connecting with nature and living multiculturalism in each destination. Her new passion is motorcycle trips, especially if they are close to the beach.

A graduate in digital marketing, specializing in e-commerce and is constantly learning.

Creative, motivated and a team player. He passionate about video games, sports and e-sports.

David Fontclara

Marketplace Project Manager

Sergio de Dios Masanés


My entrepreneurial spirit led me to enter the world of selling products on Amazon, where I discovered my great passion and eventually trained for this specialty.

I am enthusiastic and proactive, I love outdoor sports, especially racquet sports.

Passionate about digital marketing and new technologies, proactive, dynamic and has a good attitude. Always open to a meal plan and if it is Mexican, even better!

She loves to travel and learn about new cultures. In her free time she likes to dance salsa and a rhythm she recently discovered: afrobeats. Her favorite dessert and weakness are Nutella crepes.

Kelly García


Diana Acosta

Content Strategy Manager

Diana is our Marketplace Management at Década Studio.

She is an expert in product listing management on Amazon and marketplaces.

Natalia is a numbers freak who let her creativity fly and studied Marketing and Image Consulting. She is passionate about creating, in order to transmit the true essence of a brand. A Colombian who does not suffer from embarrassment and even talks to the wall. She loves good sushi and Milo’s brownies.



Marketing Assistant

Andrés Sierra

Graphic Designer

Andrés joined the Década Studio team as a graphic designer to bring his passion for design to each of our projects.

He is also passionate about extreme sports and carries strong emotions.

Juan Daniel comes from halfway around the world, adventurer and sportsman but passionate about design and especially branding. His best allies are coffee and Photoshop, they are the best duo!

He says that the best therapy is to leave everything in the gym.

Juan Daniel

Graphic Designer

Cristina Freres

Graphic Designer

Cristina’s passions include risk taking, branding, traveling and a good matcha latte.

Cristina loves to explore different styles and ways to improve her skills. When she’s not designing, she can be found in bed re-watching Friends or looking for a new place to eat.

Fredy is passionate about design, but also about learning and facing new challenges every day.

He is a UX/UI Designer at Década Studio. He loves racing and motorcycle mechanics.



Graphic Designer

Dídac Lopez Romero

Catalogue Management

Dídac is our Marketplace Management Trainee.

He loves Digital Marketing and soccer. He admits he loves tamarind, and if he had to choose a dessert, it would be ice cream.

Eva is our content writer and translation assistant at Década. She is an expert in languages, speaking English, German, Portuguese, French and Spanish. She loves music, so she spends much of her time singing. In short, she is a walking jukebox. Ask her any song and she knows it.



Content Writer

Creative sensibility and critical thinking is the heart and soul of

that’s why we get professionally and personally involved in every new project.

We believe you can expand your business to new markets with the right marketplaces.


 we are constantly looking for new talent to complement our amazing team.

Amazon Specialist Agency Team

¡Recibe una consultoría gratuita!