We know very well that marketplaces are an indispensable tool for any company within the e-commerce ecosystem, as they allow you to reach a very wide audience. Cdiscount is one of the leading DIY marketplaces in France and a constantly growing e-commerce platform. With over 20 million monthly visits, it is an ideal place to promote your products and increase your sales in this market. Within this context, advertising on Cdiscount becomes an effective way to attract buyers’ attention and increase product visibility. In this blog post, we will show you how to manage advertising campaigns on Cdiscount to make the most of the opportunities offered by this platform and thus maximize the benefit for your business.
Maintain a listing quality of type A or B.
Before starting advertising campaigns, it is important to take into account the rating and/or quality of the listing. In this marketplace, the rating is A, B, C, or D, with A being the highest-rated and D being the lowest-rated. This rating helps the algorithm classify products more effectively and provides greater visibility within the platform to achieve appropriate positioning.
Types of advertising on Cdiscount
In Cdiscount, there are several types of advertising available for sellers, such as Sponsored Products, Google Shopping, Premium Ads, and Smart Discount Coupons.
It’s important to understand each of them before creating an advertising campaign. First, Sponsored Products ads allow you to highlight your main products on the Cdiscount website. These ads are positioned on sites that offer the best visibility to generate the highest number of clicks. Secondly, advertising campaigns on Google Shopping help you increase traffic to your product listings on Cdiscount by targeting prospects in the buying phase on Google. Thirdly, Premium Ads allow you to optimize the visibility of your products among an interested audience. You can promote your best products on the Cdiscount homepage, category pages, or within the search engine. Lastly, Smart Discount Coupons are used to offer selective and personalized discounts to the most determined customers. This is made possible through a technology that combines commercial power and artificial intelligence.
Identify the target audience
Before creating an advertising campaign on Cdiscount, it is important to identify your target audience. Sellers must know who they are addressing and what their needs are. Some questions that can help identify the target audience are: What is the age of the buyers? What is their gender? What category of products are they looking for? What is their budget?
Set a budget
The budget is a crucial aspect when creating an advertising campaign on Cdiscount. Advertisers must set a budget that allows them to achieve their advertising goals without spending more than necessary. It is important to consider that the cost of advertising on Cdiscount varies depending on the type of advertising and the time period. We recommend that you start by setting a minimum daily budget of 15 euros for each campaign.
Creating an advertising campaign
Once the target audience has been identified and a budget has been established, it’s time to create an advertising campaign on Cdiscount. Sellers must choose the type of advertising that best suits their needs and goals, and then create an effective ad. The ad should be appealing and relevant to the target audience, with a clear and concise title and description. Additionally, it should have relevant keywords for the product and category.
Start with automatic campaigns
If you are starting in advertising on Cdiscount and are about to launch your first campaign, we recommend that you start with something simple and effective, such as automatic campaigns. In this type of campaign, Cdiscount’s algorithm takes care of deciding which keywords will display your products and where. You can choose to create a campaign that includes all products without specifying the type, and the algorithm will gather the necessary data that you can use in future manual campaigns.
Monitor and optimize the campaign
Once you have activated your advertising campaigns on Cdiscount, it is important to give the platform’s algorithm time to collect data and analyze the performance of your ads. We recommend waiting at least 15 days before making any changes to your campaign.
During this period, it is crucial to monitor and evaluate the results constantly. This will allow you to identify optimization opportunities, such as the possibility of increasing or decreasing bids or creating new targeting and/or campaigns to improve the performance of your ads.
In Cdiscount’s advertising console, you have access to a dashboard that allows you to track your advertising campaigns in real time. This dashboard includes different metrics to assess the performance of your ads, such as the number of clicks, cost per click (CPC), impressions, and conversion rate.
Launch of Sponsored Brand.
While it is true that this section within the advertising console is in the Beta phase and currently unavailable, when it is, it will be a great option for visibility and brand awareness that you shouldn’t miss.”
Clear and precise reports
To assess the performance of your advertising campaigns on Cdiscount, it is crucial that you consistently track their key metrics. This will enable you to identify improvement opportunities and optimize your campaigns to maximize their performance.
Within Cdiscount’s advertising console, you have access to detailed reports that provide clear and accurate data on the performance of your advertising campaigns. Additionally, you can download various types of reports and schedule their execution on a daily, weekly, or monthly basis. This will provide you with an overview of your advertising campaign’s performance and allow you to make informed decisions to optimize your ads and maximize return on investment.
In Década , we understand the importance of an effective advertising strategy at Cdiscount. That’s why our team is made up of specialists who will work with you to understand your goals and design personalized campaigns for your business.