How to sell on Walmart Marketplace?

Walmart Marketplace  is an e-commerce platform that allows you to sell your products through Walmart’s website and mobile applications. You can create your own virtual store on the platform and offer your items to the millions of potential customers that visit the website every month.

At Década we believe that starting to sell here is an excellent way to expand your business and reach a wider audience, but you must be prepared to compete with other sellers and follow the platform’s rules and regulations.

What does Walmart Marketplace bring to your business? Walmart Marketplace?

Advantages of trading in walmart marketplace.

High traffic

Thanks to its wide brand awareness, one of the main advantages offered by Walmart’s marketplace is that it has considerable traffic: it will give you access to the more than 440 million people who visit it every day. If you are looking to expand your brand in a massive way, this may be one of the most suitable options for you.

Reduced fixed costs

Unlike other marketplaces, Walmart does not require a fixed monthly payment: it will only charge you a percentage of sales, depending on the category in which you are operating. This point is key to reduce risk, especially if you have a brand that is at an early stage or you are in a learning period about expansion.

Fewer competitors

Since Walmart Marketplace is a selected community where sellers get approval to enter, there is less competition and you will be able to get more visibility. Keep in mind that you must offer high quality products at competitive prices and top-notch customer service.

Consumer Convenience

Walmart’s platform has many consumer benefits: intuitive checkout process, various payment methods, free shipping for orders over $35, and money-saving (e.g., BOPIS or Buy Online, Pickup In Store option). In addition, they have an app that works very well for mobile devices.

Disadvantages to consider in your evaluation

Lower Profitability

Given the low price strategy, your margin will be lower.

Buy Box Priority

In case you find two identical items at the same price, the priority will be given to the one who uploaded the product first.

Pricing policy

Keep in mind that the platform works with strict pricing policies that you must respect to ensure continuity. If you sell the product at a lower price elsewhere, if you do not comply with the policy, the item will be automatically removed.


Everything you need to know before you start selling on Walmart Marketplace.

1. Know the rules of the game

Make sure you have a good understanding of the platform’s rules and regulations. This includes how your products should be presented and how you should handle shipping and customer service.

2. Evaluates competence

Research your competitors. Know the market landscape and make sure you offer high quality products at the best price. Remember that this is one of Walmart’s competitive advantages.

3. Get ready to use the platform

It will not be enough just to have your products available. It is essential that you can use the platform’s marketing tools to promote your products and attract more customers.

4. Constantly update yourself

In such a dynamic environment, it is key that you keep up to date on market trends and be flexible to adapt to them, identifying which ones are the most important.

Want to know all the secrets of Walmart Marketplace? Download our free manual