TikTok: the platform that is revolutionizing Amazon sales

TikTok is one of the social networks that, to this day, is killing it as indicated by the numbers, and these do not lie.

For the few human beings who don’t know TikTok, which must be few due to its worldwide fame, we are going to briefly explain what this social network consists of. You may think that TikTok does not interest you, but I assure you that this platform will surprise you and make you think, why, believe it or not, it is related to the world of marketing and advertising.

TikTok was born in China, in 2016, and, just one year later, it was launched worldwide to all audiences. As curious data, we can see that the platform has 800 million active users per month around the world, as well as more than 2,000 million downloads between the Google Play Store and the Apple App Store in recent years. As if it seemed little, TikTok was the most downloaded application in the world in March 2020 with more than 115.2 million installations, a time that coincides with the pandemic. In addition, studies indicate that users usually spend an average of 52 minutes in the application, with adolescents, between 16 and 24 years old, being the ones who access this platform the most.

Due to the number of users that this social network has registered, companies like Amazon have taken advantage of its potential and have benefited, since it offers visibility to their products, as well as helping to position them as top sellers and generate ratings that will encourage their future purchase. . In other words, TiKTok has become a platform that entrepreneurs reuse as advertising funnels in order to take advantage of its user base, which, as we have indicated before, is growing every day. Later we will focus on how Amazon has benefited through TikTok.

Benefits of TikTok

Quizás estos datos son bastante insignificantes para ti, ya que estarás preguntándote: ¿en qué puede afectarme TikTok? o ¿cómo puede mejorar mi empresa o negocio mediante dicha aplicación? Vamos a ello de forma muy resumida:

  1. Se trata de una aplicación muy poco saturada.
  2. Tiene varios tipos de formatos publicitarios.
  3. Está segmentada por intereses, atacando a la parte más grande del embudo.
  4. Se consiguen muchos más clics que con publicidad PPC.
  5. El CTR es bastante más alto que en Amazon.
  6. El CPC y el CPM son más baratos que en Amazon o Facebook.

You will have been surprised with this information, as much as we were when we began to investigate, and it is that, without a doubt, TikTok is a great opportunity if what you want is to advertise on social networks.

The figures have long exceeded its competitors the size of Twitter and Snapchat, but also, as we have mentioned before, a point in favor of TikTok is that it is an application that has yet to be exploited and, as if that were not enough, it is far less saturated than its competitors.

TikTok & Advertising

Since its advertising section was launched as a beta in 2019, many large brands have taken advantage of TikTok as an advertising platform, for example; Nike, Apple or Fortnite.

Advertising on TikTok offers exciting targeting and creative options and, when used effectively, helps tap into one of the most lucrative user groups.

So far we have talked about all the good things about TikTok and its advertising, but if our budget is quite limited and we want to try it with a few euros, we are sorry but Tik tok is not the most appropriate application (at the moment).

It may not be profitable for small businesses right now. But in a few months, or a year at the most, we think that this will change. The costs have been high so far, but as people advertise and the market opens up, everything will change. TikTok campaigns do not require a global minimum investment, but they do suggest putting 20 euros per day, as well as starting with a large enough investment to show results and thus see better metrics.

What kind of advertising does TikTok offer?

Top View

It is an advertising format in the form of a video, which does not exceed one minute. The TopView is in the best location within TikTok and with which you will get good visibility and attract the user’s attention.

In-Feed Ads

You can tell the story of your company or brand as if you were a TikTok creator: you will be able to integrate the video content in the «For you» feed of the users of this social network. As in the previous case, the videos cannot exceed one minute, and they will also play automatically with music.

Hashtag Challenge

In this type of campaign we can offer users challenges, with the intention that they publish videos and mention us in them.

Branded Lenses or brand effects

In this format, the brand can create custom AR filters for users to incorporate into their content, similar to Snapchat and Instagram.

These are some of the advertising actions that we can carry out on TikTok, they are not the only ones but we believe that they are the most appropriate for our beginnings.

TikTok & Amazon

Although it is hard to believe, TikTok and Amazon maintain a close link, since the platform in question, initially dedicated to funny videos and dances, is making a name for itself among the brands. In other words, because it has become the most viral social network of the moment, it has also become the favorite platform for influencers and brands, thanks to the possibilities it offers, an unconventional way of selling their products and that, in addition, generates positive results. Without going any further, 67% of users have bought a product after seeing it on TikTok, which is why brands have decided to invest in this social network, in order to reach the public in a surprising way.

So, TikTok offers the opportunity to grow your business, reach teen and non-teen audiences in a fun way, and, in turn, increase sales of your products on Amazon.

To the question, how is TikTok going to encourage the sale of my products on Amazon? The answer is easy: it is inevitable not to look for the product that we have just seen in a video of one or an influencer on Amazon, which causes a pull effect. The video receives likes, and the more likes it has, the more desire we have to buy the product. Next, we run your Google search, which brings us to Amazon. This last step implies positive evaluations and a flow of sales thanks to the dissemination of the product through the social network. In addition, there are currently hashtags (#amazonfinds and #amazonmusthave) that help disseminate and access Amazon by users, since they make it easier to find the product in this marketplace.

TikTok ads

Currently, TikTok Ads is much less saturated than, for example, Facebook Ads or Instagram Ads, so it is a very good opportunity for companies that want to take a risk and make their products visible. This social network has an advantage: it segments by interests, which makes it easier for the user to search and, for us, the companies, helps us to make our products visible and offer them. In other words, investing in TikTok Ads can help us position the product and increase your image as a company through specific advertising formats or through influencers.

And if you are still not entirely sure whether to invest in TikTok Ads, you should know that Helium 10 carried out an experiment with a product, specifically with a very saturated niche, and, after only a week of advertising campaign on TikTok, they managed to get it went from position #130 to #53, stabilizing at #82. They moved up 48 positions and increased their sales in just one week! In turn, product page views rose from 900 to nearly 20,000. If you want to know more about the experiment, visit the official article: https://www.helium10.com/blog/get-amazon-sales-with-tiktok-ads/.

As we have mentioned before, TikTok is a very active platform, which has almost a million users around the world, therefore, it can help brands to make their way into digital marketing, hence the importance of digital marketing. content in companies.

At Década Studio we are aware of the importance of advertising in all businesses and especially in the online world. For this reason, our services are available to you, which, without a doubt, will help you in your beginnings in TikTok Ads.

Contact us
Get in touch with Década Studio's team of Digital Marketing specialists