Amazon Store: what it is and how to get the most out of it

Amazon offers sellers multiple tools and ways to improve the user experience when buying their product and also to make it stand out from the competition. If one of your goals is to start selling on Amazon, don’t leave any step behind and learn about all the benefits offered by the Marketplace leader.

In this blog we want to give you all the information about one of those advantages that Amazon offers. That is why we are going to talk about the Amazon Store, a way to highlight and personalize your product page in said Marketplace.

What is Amazon Store?

Amazon gives you the option to create your own “store” within the marketplace, this is what is known as a “Store”. A store is a page within Amazon for a specific brand, which allows companies to get their own web address from amazon.com/brandname, helping to build brand awareness and gain visibility.

It is a creative tool that, as a brand, allows you to design and create the product catalog in a different and remarkable way. Amazon Stores are the perfect way to create such creative content that allows you to showcase your products and value proposition to shoppers.

This gives you the ability to teach the consumer your brand story and product features, using rich text and images on the Amazon detail page. In this way, the positioning of your products will also be given a boost and traffic will improve.

You’ll be able to create Sponsored Brands campaigns that increase awareness of your brand through ads that include your logo, custom headlines, and the ability to feature up to three products.
You will have more information and data about customer behavior such as their search terms, this can help you make decisions based on more objective parameters.

How do I create my Store on Amazon?

The first step is to register your brand on Amazon, this is one of the keys to being more reliable to consumers, as well as transmitting a more professional image and generating a reputation around it. This in the end ends up translating into an increase in the followers of your brand and your sales. Not only that, it will also give you the security that no other seller will be able to make use of your brand, replacing or counterfeiting your brand.

Registration can be done through the Brand Registry tools, once your brand is registered you just have to enter the Amazon Seller panel from the main menu and start creating your Store.

  • You can use the templates offered by the marketplace itself to create your pages or create it from scratch.
    You can use the drag and drop content boxes to add, remove, or rearrange the content of the template, or you can use the boxes to build your own design.

  • Once you have finished designing your Store, you will only have to send it for review so that Amazon approves it, after these steps you will have your Store ready.

What will my Store be like on Amazon?

When you have your Amazon Store ready, users will also be able to access it through any of your products; under the name of the product itself, «Visit the Store of…» will appear.

In your Amazon store you can configure both the headers with images that represent your brand values ​​and the menus that consumers will access.

The complete Store will have the characteristics that you want to give it or that of the templates that you have chosen from Amazon. Use creative copies that differentiate you from the rest, images that represent your products and take advantage of each resource to position yourself as a brand.

At Década Studio we help you create and optimize your Amazon Store

At Década Studio, with a multidisciplinary and multicultural team based in Barcelona, ​​we capitalize on growth opportunities by managing the complete cycle of your online sales strategy. Specialized in the management of Marketplaces with effective experience in Digital Marketing services, we help you find high-level solutions to diversify and grow your online business.

We know that facing the world of Amazon first can be confusing, which is why we make all our resources and tools available to companies to make this path easier. We want you to be able to get the most out of the platform, which is why we offer comprehensive management of the entire sales process within the great Amazon marketplace.

Among all these functions is to create your Amazon Store and optimize it, for this we have a team of experts who will help you make your brand stand out from the competition.

Contact us
Get in touch with Década Studio's team of Marketplace specialists