What is Amazon Attribution and how to get the most out of your external campaigns

Amazon Attribution is a free advertising tool that allows you to target your products within Amazon with external campaigns to track traffic. This functionality, for brands that sell on the platform, offers performance analysis from non-Amazon channels of digital advertising, such as social networks, articles and email. It is a way to know how your customers discover, research and buy from you on Amazon.

Thanks to Amazon Attribution, it will make it easier for you to track the effectiveness of an external campaign in order to optimize it and scale sales, since it is important to frequently monitor advertising to ensure that they are profitable. You may not have gotten detailed reports on your marketing efforts before and were a bit blind with ads on Google or Facebook, but now you can trust the data Amazon gives you about where customers come from and their buying habits.

Amazon attribuition

What does Amazon Attribution measure?

As if it were an internal campaign, Amazon allows you to know key metrics such as:

  • Impressions
  • Clicks
  • Detail Page Views
  • Number of purchases attributed to each channel
  • “Added to cart”
  • Total sales

You can see all this data through reports available in the console. These reports are updated in real time and can be exported.


Amazon Attribution

Benefits of redirecting traffic to Amazon

The platform is constantly growing, increasing its turnover year after year, this also means that there are more and more sellers and greater competition. Therefore, it is necessary to find other ways to drive traffic to your listings and not just through sponsored ads on Amazon. The objective is based on the Amazon algorithm detecting the speed of sales and improving the organic positioning of your products, but to ensure conversion we recommend optimizing the listings as much as possible.

With this article from Década, an agency specializing in marketplaces, you can learn how to drive external traffic to Amazon and maximize your results to support attribution and set up campaigns correctly.

How to configure Amazon Attribution?

The program is currently only available to professional sellers registered with the brand. If you meet these conditions, the first step is to fill out the registration form that you can find in Amazon Seller Central and from here you can add the products you want to track.

For attribution to work correctly you must create the tags, which are tracking links that are pasted throughout the customer’s search journey. You will also need to make sure that you add the tracking URL provided by Amazon to your external marketing campaign, so the tag will start generating data the moment you paste it so you can make decisions based on consumer behavior.

At Década Studio, we help you get the best performance possible

Don’t delay in setting up your account as soon as possible to obtain valuable information and optimize your marketing campaigns to obtain the best possible performance. If you need more information or help in this process, Década can advise you with experts in external traffic and advertising on Amazon, we can provide the full Amazon Attribution service so you don’t have to worry about anything.

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